Insuring Hitherto Uncovered Losses - Cyberinsurance

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Case Details:

Case Code : INS010
Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India

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Seattle India Insurance Company, a joint venture between Bangalore-based Krishtappa Bank and US-based Seattle Insurance Company, is headed by Mukesh Gupta. Gupta has considerable experience in the banking industry. Eric Stanton, a strategic consultant working for Seattle Insurance Company, had met Gupta once during his visit to India and was very impressed by him.

On his return to the US, Stanton informed the directors of Seattle Insurance Limited that Gupta would be the ideal person to head the joint venture. The directors unanimously decided that Gupta would head Seattle India Insurance Company.

Gupta initially hesitated to accept the post as he was more familiar with the banking industry, but Stanton persuaded him to accept the post, assuring him that all that he would be required to do as the head of Seattle India Insurance Company was to concentrate on the marketing aspects. The insurance operations, according to Stanton, would be taken care of by Seattle Insurance Company.

As competition in the industry increased, Seattle Insurance Company asked Seattle India Insurance Company to come up with innovative ideas for expanding the company's operations...

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.