Marketing Strategies in the Indian Insurance Market
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Case Details:
Case Code : INS016
Case Length : 04 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India
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Caselet 01
"There is a time fixed for the meeting to begin - at 10 am - but none for it
to end. The earliest we have finished has been at 11.30 pm. However, there
have been occasions when we've continued even past 3 o'clock in the
morning," said GN Bajpai, Chairman, Life Insurance Corporation of India .
Since September 21, 2000, fortnightly meetings of LIC's heads of department
have been taking place at the LIC Yogakshema office in Mumbai. The
discussions are so intense and focused that it is difficult to say when the
27-strong top management team at LIC - including the seven zonal chiefs and
the chairman - who have locked themselves in the boardroom will disperse...
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Caselet 02
In the third phase of its networking plan, Life Insurance Corporation (LIC)
placed orders for connecting 43 more of its centers using Wide Area
Network or WAN. LIC is slowly adopting information technology (IT). It
wants to shed its image of being a slow and sluggish company. It is even
thinking of setting up a call center and offering Customer Relationship
Management services to its customers. LIC, which has around 1.2 lakh
employees, has discovered that by adopting IT, it can kill two birds
with one stone: take care of its technology needs and, at the same time,
gainfully employ its large workforce... |
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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