US Insurers Looking Towards Indian Insurance Market
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Case Details:
Case Code : INS038
Case Length : 03 Pages
Period : 2003
Pub Date : 2003
Teaching Note : Available
Organization : Varied
Industry : Insurance
Countries : India
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Samson Insurance Company is one of the leading life insurance companies in
the US. Because of the slump in the insurance industry after the terrorist
attacks on the World Trade Center (September 11, 2001), the company's top
management decided to extend its operations to developing countries.
After examining the opportunities in different markets, most of the managers
agreed that India was one of the best markets for insurance.
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Since there is a restriction on equity investment by foreign insurance
firms in India, Samson Insurance decided to tie up with a domestic firm
(the cap for equity investment by foreign firms is 26 percent). The firm
hired VC Nelson, a global consultant which had operations in India, to
find a partner for the joint venture. Samson also requested VC Nelson to
find out whether the Indian insurance market could accommodate so many
players in the insurance industry and whether it would be profitable for
Samson to enter the Indian market. The company also requested
information on the products available in the Indian market so that it
could formulate its marketing strategy... |
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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