Caselet Code : CLIM007
Publication date : 2005
Subject : International Marketing
Industry : Capital Equipment
Length :
 4 Pages
Price :  Rs. 100 (Detailed Pricing Info)

To download this short case study (No. CLIM007) click on the link below, and select from the list:

» International Marketing Caselets

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Abstract

The caselet discusses the successful joint venture between Fuji Photo Film Ltd. and Xerox Corporation operating in Japan. It elaborates on how the two companies worked together and how owing to this, Xerox was able to withstand competition in Japan It focuses on joint ventures as an entry strategy to survive in foreign markets.

Issues:

» How Fuji Xerox Co. came into existence
» How a joint venture helped Xerox Corporation from losing out to competitors in Japan
» What kept the companies - Fuji and Xerox - together

 
Key words:

Fuji Xerox Co. Ltd. (Fuji Xerox), Fuji Photo Film Co., Ltd. and Rank Xerox Ltd., Xerox Limited, Xerox Corporation (Xerox), The Haloid Company, Battelle Development Corp., Battelle Memorial Institute, xerography, Rank Organisation plc., Haloid Xerox Inc., joint venture, subsidiary, affiliates, photocopier, copy machines, color printers, fax machines, scanners, consulting, outsourcing, Canon, Ricoh, Minolta, Kodak, IBM, monochrome, recycling, knowledge management, corporate citizenship.

Questions for Discussion:

1. What were the factors that were responsible for the success of the joint venture the Fuji Xerox Company?

2. The joint venture Fuji Xerox helped Xerox Corporation from losing out to competitors, and to come out of the crisis it was facing before the alliance. Comment.