Caselet Code : CLIM038
Publication date : 2005
Subject : International Marketing
Industry : Information Technology & Services
Length :
 4 Pages
Price :  Rs. 100 (Detailed Pricing Info)

To download this short case study (No. CLIM038) click on the link below, and select from the list:

» International Marketing Caselets

» Marketing Case Studies**

» ICMR Case Collection

 
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Abstract

The caselet looks into the operations of Amazon.com, the initiator of online shopping. It analyzes the strategies implemented by Amazon, the virtual store, to stay ahead of competition and focuses on how Amazon alters features of e-shopping to add to the customer's convenience.


Issues:

» Amazon.com - The first online shopping store
» Amazon - Ahead of competitors
» Can Amazon increase the customer base while retaining loyal customers?
» How Amazon makes its website alluring to online shoppers

 
Key words:

Amazon.com (Amazon), online shopping, Barnes & Noble, website, books, apparels, shoes, kitchenware, accessories, jewelry, baby care products, cameras, tools, health care, CD, DVD, personal care products, telephones, toys, Jeffery Preston Bezos (Bezos), retailing, low-price strategy, overhead costs, inventory, distribution network, shopping cart, wish-lists, e-mails, product reviews, associate-programs, third party sellers

Questions for Discussion:

1. Discuss the various features on Amazon's website which helped it to retain and increase its customer base over the years.

2. Do you think Amazon can sustain the competition due to its first mover advantage in the business? Justify your answer.