Caselet Code : CLIM045
Publication date : 2005
Subject : International Marketing
Industry : Infrastructure
Length :
 3 Pages
Price :  Rs. 50 (Detailed Pricing Info)

To download this short case study (No. CLIM045) click on the link below, and select from the list:

» International Marketing Caselets

» Business Strategy Case Studies **

» ICMR Case Collection

 
Current Exchange Rates
INR 50.00 = USD ($),
                 = GBP (£),
                 = EURO (€)
Currency data courtesy coinmill.com
INR is INDIAN RUPEES (Rs.)
 
 
Abstract

The caselet discusses the competitive strategies adopted by Caterpillar Inc., a leading earth moving equipment manufacturer. It takes a look at the expansion of Caterpillar's product line and analyzes the factors responsible for the company's successful global operations. It talks about the innovations made by Caterpillar to provide quality products to customers throughout the world and how Caterpillar has achieved a competitive edge by having a strong dealer network. It describes Caterpillar's deviation from standardization to serve customers efficiently.


Issues:

» How Caterpillar differentiated itself from its rivals
»  Expansion of Caterpillar's product line
» Global dealer network of Caterpillar


Key words:

Caterpillar Inc. (Caterpillar), earth moving equipment, construction, supplier, agricultural equipment, natural gas engines, gas turbines, logging machinery, power-generation systems, mining, logistics, electric power generation, tractors, Holt Manufacturing Company, C.L. Best Tractor Co., Caterpillar Tractor Co., Caterpillar Mitsubishi Ltd., Shin Caterpillar Mitsubishi Ltd., Six Sigma approach, Advanced Combustion Emissions Reduction Technology (ACERT), US Environmental Protection Agency, standardization, dealer network.

Questions for Discussion:

1. Comment on Caterpillar's diversification into various businesses over the years.

2. Discuss the reasons for Caterpillar having a competitive edge over its competitors.