Apple, Inc.: Steve Jobs's Strategic Leadership
Leadership and Entrepreneurship Case Studies
He focused heavily on innovation and combined his technical vision with the expectations of customers to create products that became a benchmark for the industry such as the Mac, the iPod, the iPhone, and the iPad. The case describes how Apple was strongly associated with its leader Jobs and also discusses his leadership style. According to industry observers, Jobs was a visionary leader who had the ability to perceive opportunities, see the invisible, and think differently. The case goes on to discuss whether Apple will continue to break new ground and prosper under the new CEO, Tim Cook. Jobs will be a tough act to follow. This case is designed for MBA/MS level students, and is intended to be a part of their General Management/ Strategic Management/Organizational Behavior curriculum.
Leadership, Strategic leadership, Leadership style, Management style, Visionary leader, Charismatic leader, Great Man Theory of Leadership, Old-fashioned despot, Culture, Innovation, Disruptive Innovation, American counter-culture, Brand fanaticism, Technology, Apple, Steve Jobs
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