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Chetna Sinha’s Mahila Sahakari Bank: Transforming The Lives of Rural Women Through Financial Inclusion
Abstract
Chetna Vijay Sinha’s (Sinha) Mann Deshi Mahila Sahakari Bank (MDMSB) was working toward transforming the lives of millions of rural women in western India by offering innovative and customized financial products suited to their requirements. Sinha was motivated to start the bank when she saw the sad plight of rural woman. In 15 years, MDMSB had come a long way, increasing financial literacy among rural woman and empowering them to be self reliant and independent. The bank, which disbursed loans only to women, played an important role in bringing about social and economic improvements in the lives of people living in a remote and drought prone region in India. MDMSB also won many awards for its innovative business plan and social entrepreneurship and for developing women entrepreneurs... |
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Issues
The case is structured to achieve the following teaching objectives:
- Understand how a social entrepreneur can build a sustainable business in developing markets, to serve the population at the bottom of the pyramid.
- Analyze Mann Deshi Mahila Sahakari Bank’s factors of success and measure the impact it had on rural women
- Understand the characteristics of the woman behind this idea, Chetna Vijay Sinha
- Analyze the need and challenges in scaling up a business which works on small margins for the bottom of the pyramid
| Contents |
| INTRODUCTION |
| THE PLIGHT OF WOMEN |
| ENTRY OF THE HERO |
| MANN DESHI MAHILA SAHAKARI BANK |
| CHALLENGES OVERCOME |
| IMPACTING LIVES |
| WORKING ON THE MODEL |
| EXHIBIT |
Keywords
Social Entrepreneurship,Chetna Vijay Sinha,Mann Deshi Mahila Sahakari Bank,Financial Inclusion,First all-woman bank,Micro-financing,Financial literacy,Reserve Bank of India
