Flipkart: Can it Ride out the Fund Crunch?
The case is structured to achieve the following teaching objectives:
- Critically analyze Flipkart’s growth and debate whether the funding spree had a significant effect on its strategy.
- Analyze Flipkart’s resource allocation strategy and compare it with the prudent resource allocation strategy for a new business as suggested by Amar Bhide.
- Develop a roadmap for Flipkart to achieve its future growth.
|INDIAN E-COMMERCE INDUSTRY – LEAPFROGGING DESPITE CHALLENGES|
|FLIPKART: EARLY DAYS|
|MAKING OF A UNICORN|
|THE TIDES TURN|
E-commerce, Funding, Valuation, Business Model, Flipkart, Turnaround, Tiger Global