Ido Leffler: Taking on Global Beauty Brands with a Carrot
The case is structured to achieve the following teaching objectives:
- Presents the entrepreneurial urge to develop new products, after identifying the gaps in the existing space.
- Presents how entrepreneurial passion creates good products in the best interest of the consumers and then build the brand out of the product.
- Explains how a product born out of utmost conviction and passion can take on the existing market leaders and create a space for itself to become the market leader.
- Understand how to find space in a saturated market.
|YES TO’S WALGREENS BREAKTHROUGH|
|BUILDING THE BRAND ‘YES TO’|
|FUNDING FOR GROWTH|
|CULTIVATING GLOBAL GROWTH|
|RELATIONSHIP – KEY STRATEGY|
|PRICING AND PACKAGING|
|YES TO’S MARCH AHEAD|
|LEFFLER’S NEXT MOVE||EXHIBITS|
Ido Leffler, Yes To, Carrots, Blueberries, Organizational Values, Lance Kalish, Yes To, Seed Fund, Yoobi, Cheeky-Home, Feeding America, Uri Ben Hur, Walgreens, Simon Equity Partners, San Francisco Equity Partners, Joy Chen, Ingrid Jackel