Baskin-Robbins' in Marketing
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Baskin-Robbins was one of the first ice cream companies to undertake marketing in a big way. The company successfully positioned itself by creating and offering flavors which were not available anywhere else, combined with good store ambience to heighten the theme of a 'fun outing'...
'What's Your Flavor?' - 31 To Choose From
Exhibit I: The 2003 Summer Promotional Package of Baskin-Robbins
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