Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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You're not Supposed to Eat it! Contd...
However, some analysts felt that the absence of a regular marketing department might prove counterproductive for the company. Some critics also felt that Lush, which had thus far remained an independent, private firm, could jeopardize its chances of staying competitive in the long run if it did not go public. This was because Lush had to compete with many established competitors with a large marketing and financial muscle. The competition in the ethical cosmetics market was also expected to increase in the future.
Constantine and his creative team at C&W started developing a range of bath and body products which they manufactured in a workshop in Poole, Dorset, UK. C&W also started supplying these natural-based cosmetic products to a number of retailers...
7] Delicatessen is a shop selling ready-to-eat
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