Maruti Suzuki's Advertising Strategies
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The company launched several new products and their variants. The advertising campaigns of Maruti included TVCs, print and radio ads, outdoor promotions, point of sale and mobile promotions. The company also organized different promotional events to attract prospective consumers. Maruti also offered special schemes for specific professional and income groups. The ad campaigns of Maruti emphasized on various aspects of its cars, including fuel efficiency, space, looks etc, to strengthen its brand image, and to promote its widespread network and services. The case ends with a discussion on Maruti's future expansion plans.
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Maruti Suzuki, Advertising Campaign, Marketing Infrastructure, Brand Building, Television Commercial, Marketing Strategy, Restructuring, Operational Efficiency, Target Segment,Brand Positioning, Brand Communication, Brand Image,Service Network, Online Media, Print Advertisements
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