Idea Cellular's Advertising and Promotion Strategies
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Idea also tied up with Indian Premier League (IPL) cricket team, Mumbai Indians, and popular players like Sachin Tendulkar and Zaheer Khan were used to promote the brand. Idea chose to promote its brand where as its competitors focused on promoting their value added services and tariff plans.
» Appreciate the importance of brand development for achieving longer term growth.
Idea Cellular, Brand Management, Advertising Campaign, Mobile Telephony, Brand Recall, Value-added Services, Celebrity Endorsements, Outdoor Campaigning, Viral Marketing, What an !dea campaign, Brand Communication, 'Walk when you Talk' campaign, Out-of-home Media, Online Media, Social Networking, Facebook, Indian Premier League, Indian Mobile Telecom Industry, Brand Promotion
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