Indian Premier League's Operating Model - Marketing Cricket to the World
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The BCCI and broadcasters first promoted this new cricket format using creative ads and then promoted the concept of different city based teams. In a span of two years, the IPL enterprise had emerged as a formidable brand valued at over US$ 2 billion. Individual teams were branded based on their revenue generating capabilities. The case examines the revenue model of IPL and its advertising and promotion strategies.
» Understand how to promote a sports brand effectively.
Indian Premier League, Event Management, Brand Valuation, Advertising, Promotion, Revenue Model, BCCI, Brand Finance Plc, English Premier League, IPL Franchises, Icon Players, Economics of IPL, Karmayudh Campaign, Beyond Boundary' Campaign, Cricket South Africa, 'Heat is Coming' Campaign, Brand Loyalty, Merchandising
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