Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
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Marketed as the Pay Per Call tariff plan, this plan extended the pulse duration for all outgoing calls made from the home network to 10 minutes. This case discusses the implications of this plan for the service provider as well as the consumer, and questions if (and how) Tata Indicom should take a relook at the plan.
» The impact of the regulatory environment, industry competition, and consumer behavior on the revenues and profitability of companies in the Indian telecom sector.
Tata Indicom, Pay Per Call tariff plan, Price war, Prepaid cellular subscribers, Postpaid, Tata Teleservices Ltd., Average Revenue Per User (ARPU), Teledensity, Pulse rates, Home network, Roaming, Global System for Mobile Communications (GSM), Code Division Multiple Access (CDMA), Simply Reliance Plan, Mobile number portability (MNP), Bharti Airtel Ltd, Vodafone Essar Ltd, Bharat Sanchar Nigam Ltd (BSNL), Reliance Communications Ltd., Idea Cellular Ltd., Tata DOCOMO, Virgin Mobile
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