Ford Motor Company in India: Developing the Ford Figo

            
 
Case Studies | Case Study in Business, Management, Operations, Strategies, Business Case Study

ICMR HOME | Case Studies Collection

To download Ford Motor Company in India: Developing the Ford Figo case study (Case Code: MKTG299) click on the button below and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

OR

Pay through PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



Marketing Case Studies
Marketing Management Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : MKTG299 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

Customer Service / Customer Relationship Management
Case Length : 20 Pages
Period : 2007-2009
Pub Date : 2012
Teaching Note : Not Available
Organization : Ford India
Industry : Automobiles
Countries : India

Abstract:

This case study primarily deals with the concept of new product development. The case outlines the research and development behind the Ford Figo- small car. The case unfolds the steps taken by Ford to identify the target customer, decide the features of Ford Figo to meet the needs of target customer.

Ford conducted marketing research to understand Indian customer for its new product Figo. However, the challenge before Ford was how to launch and market Figo in the highly competitive Indian small car market.

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Issues:

The case will help the students:
Understand issues and challenges in launching a new product.
Study the multi-pronged introduction strategy of Figo.
Understand various issues and challenges in target marketing.
Analyze Figo's marketing strategies and explore ways in which the marketing should be evolved to keep the brand relevant to the target audience.

Contents:

  Page No.
Introduction 1
The Small Cars Segment of the Passenger Vehicle Market in India 1
Ford in India 2
New Product Development Process for Figo 3
Taking it to the Market 7
Exhibits 9

Keywords:

Product Management, New product development, New product development process, New product development decisions, Identify the needs of Target Customer , International Marketing, Marketing research, Consumer research, Design process , Target Marketing, Launch strategy, Ford Figo

Introduction - Next Page>>


Custom Search





Fundamentals of Marketing Management Workbook
Workbooks Collection

Case Studies in Marketing - Vol. II
Case Study Volumes Collection

Fundamentals of Marketing Management
ICMR Textbooks Collection
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.