Price Optimization at Northern Group Retail
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
The Northern Group under York
Soon after taking over the Northern Group, York conducted a research to analyze the reasons for the poor performance of the stores. The analysis revealed that the Northern Group brands had a loyal customer following and good brand recognition in Canada. The poor performance was a result of inefficient internal processes. Too many retail locations also diluted the brand...
Northern Group also installed a new Sun platform in the company's technical environment to run the new technology (Refer Exhibit-II). After dealing with tool interaction and configuration needs, ProfitLogic began a four-week project of adjusting the analytical engine of the software to meet the specific needs of Northern Group.
Exhibit I: The Northern Group Brands
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