Satyam Iway - Changing the Indian Internet Browsing Experience
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Rationale for Entering the Cyber Cafe Business
During the late 1990s, the popularity of the Internet grew at an unprecedented pace in India (Refer Exhibit IV). Corporates saw a lot of potential in the market, with over 250,000,000 consumers reportedly browsing the internet regularly. In early 1998, there were around 50,000 Internet connections in the country...
Establishing Iway - The Brand
To further differentiate iWays from other browsing centers, Sify decided to offer a host of value-added services to its customers that would enhance their surfing experience. For this, the company took the route of offering customized promotion packages to Indian corporates to market their products through iWays...
Exhibit I: Sify's Award Winning Posters for Iway
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