Zee Telefilms' Competitive Strategies
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Zee, an Essel Group5 company, launched Zee TV, the nation's first Hindi channel by a private organization. Zee TV evoked a massive positive response from Indian viewers, since it brought them a much wider choice of programs compared to Doordarshan. Zee TV's broadcast content ranged from film-based to educational programs.
By 2004, Zee was a fully integrated media corporate with a major presence in TV programming, Films, Music, Print, Broadcasting, Internet Portals, Internet Service Provider (ISP) service, Events, Cable Distribution, DTO, etc7. Zee channels had a viewer base of over 250 million across the globe. It operated in 5 continents across 120 countries8.
With this deal Murdoch acquired a 50% stake in Zee. Once the Zee-Star deal was finalized, Zee launched the nation's first round-the-clock Hindi news Channel - Zee News and a Hindi movies channel - Zee Cinema. Zee News aired news every hour and its programs ranged from interviews with corporate personalities to discussions on the country's social and political issues...
5] Essel Group of companies, the parent company of Zee has operations in entertainment broadcasting, cable TV, films, theme parks, publishing, education, retailing, manufacturing and real estate.
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