Capacity Planning at General Motors India
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General Motors India
The Daewoo brands namely Daewoo Lacetti, Daewoo Kalos, and Daewoo Winstorm were rebranded as Chevrolet Optra, Chevrolet Aveo U-VA, and Chevrolet Captiva respectively. Daewoo Matiz, which was a runaway hit in the Indian market between 1999 and 2002, was discontinued from the Indian market after Daewoo was taken over by GM...
Speark's Demand and Supply: Capacity Constraints
In a ceremony presided over by the company's Vice-President, P Balendran (Balendran), in April 2010, GMI rolled out the 100,000th Chevrolet Spark from its plant in Halol, Gujarat. Speaking on the occasion, he said, "Spark is a hit globally, and it is one of GM India's best-selling cars in the country. The growing popularity of our Spark testifies that more and more customers have been reassured by the quality, economy, and performance of this best-selling car. We are confident that the award winning Spark makes for a natural choice for the customers, given its product attributes and the value proposition it offers at an affordable price."...
The Road Ahead
As of 2010, India was home to 40 million passenger vehicles with more than 3.7 million produced in India in 2010 (an increase of 33.9%), making the country the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers, the projected annual car sales were 5 million and 9 million by 2015 and 2020 respectively...
Exhibit I: GMs Cars in India
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