H&M's Supply Chain Management Practices
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The garments manufactured at different locations across the world were sent to a central warehouse located in Hamburg, Germany. In every country in which it operated, H&M had a distribution center. From Hamburg, the garments were sent to these distribution centers, from where they were distributed locally. The garments were replenished every day depending on the demand. With constant replenishment, H&M maintained novelty in its products, due to which the customers visited the company's store repeatedly. The case explains in detail the design, production, distribution and store management processes at H&M.
» Analyze H&M's supply chain management practices.
Hennes & Mauritz AB, Supply Chain Management, Lead Time, Designing, Production, Quality and Security Tests, Distribution, Store Management, Fast Fashion, Supplier Code of Conduct, Product and Information Flow
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