Designing Speedo LZR Racer: Speedo's Innovative and Controversial Line of High-end Swimsuits
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The case explains the designing process of
the suit. The product was the result of a three-year research
and development project carried out by Speedo's Research &
Development team Aqualab. While designing and developing the LZR
Racer, Speedo harnessed the expertise of several agencies
including US space agency NASA, the Australian Institute of
Sport (AIS), ANSYS, and international fashion label Comme des
Garçons. The new suit was readily accepted by swimmers and
swimmers sporting the LZR Racer broke many world records. As of
2008, a total of 108 world records were broken by swimmers
wearing the LZR Racer.
» Understand the issues and challenges in coming out with an innovative product.
Design, Innovation, New product development, Computer modeling , Simulation , Computational Fluid Dynamics, Testing, Surface friction drag testing, Water flume testing, Performance Factor Tests, Drag reduction, Elite swimwear market, LZR Racer, Speedo, Fastskin, Aqualab, Technological doping
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