Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation

            
 
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Case Details:

Case Code : OPER067
Case Length : 21 Pages
Period : 1990-2007
Organization : Tesco Plc.
Pub Date : 2008
Teaching Note : Available
Countries : UK
Retail

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

Background Note

Jack Cohen (Cohen) founded Tesco in 1919 using his bonus from World War I army service. In 1924, Cohen bought a tea shipment from TE Stockwell. The first three letters of 'TE Stockwell' and the first two letters of 'Cohen' were used to make up the name 'TESCO.'...

The Tesco Way

In 1997, after becoming the CEO, Leahy announced ambitious plans to make Tesco a major player in the global retailing market.

His plans were to be realized by - developing the UK business, delivering value to the customers in the UK by developing non-food business, developing profitable retail business, and expanding internationally, which was a part of Tesco's strategy (Refer to Exhibit II for more about Tesco's strategy)...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

The 'Steering Wheel'

A part of 'The Tesco Way' was the 'Steering Wheel', which formed the core of Tesco's business planning. The 'Steering Wheel' was a management tool that directed the focus of business initiatives on delivering the core purpose of Tesco...

Steering Tesco Ahead

Tesco's version of the 'Balanced Scorecard' was simple to understand and permeated down to the store assistants. The 'Steering Wheel' was prominently displayed in all the stores, corporate office, and all the departments...

The Way Forward

In April 2005, Innovaro voted Tesco among the top 20 innovative companies in the world. Tesco scored high points in criteria like role of innovation in driving corporate growth, number of product launches and their success...

Exhibits

Exhibit I: Top Ten Grocery Retailers (2006)
Exhibit II: Tesco's Strategy
Exhibit III: Tesco's Values
Exhibit IV: Tesco's Principles
Exhibit V: Tesco - Steering Wheel (2004)
Exhibit VI: Tesco - Steering Wheel in a Store
Exhibit VII: Tesco - New Steering Wheel (2006)


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