Tesla Roadster: The Car of the Future?

            
 
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Case Details:

Case Code : OPER076
Case Length : 18 Pages
Period : 2003-2009
Organization : Tesla Motors Inc.
Pub Date : 2009
Teaching Note :Not Available
Countries : USA
Industry : Automobile

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts Contd...

Finally on the Road

Production of the Roadster finally began in March 2008. The cars were to be sold directly though Tesla's own dealerships and not through other dealers. Musk said that the standard franchise-dealership arrangement of the US car companies was an expensive margin-killing model, and he did not want Tesla to get entangled in such an arrangement...

Roadblocks

Analysts felt that even though the Roadster was a one-of-a-kind car, Tesla would find the going tough in the crowded US auto market...

Operations Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Analysts observed that in addition to several new automakers, many automakers who had shelved their electric car plans were restarting them...

The Road Ahead

By September 2008, the US economic crisis was creating fresh problems for Tesla. Because of the credit freeze, the company failed to raise the US$ 100 million in funding needed to build its new factory...

Exhibits

Exhibit I: Timeline: Life & Death of the Electric Car
Exhibit II: The Tesla Roadster
Exhibit III: Key Specifications of Tesla Roadster
Exhibit IV: Awards Won by Tesla Roadster
Exhibit V: The Tesla Model S




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