Details
Mini Case Code : CLSCM003
Publication date : 2006
Subject : Supply Chain Management
Industry : Retailing
Teaching Note : Available
Length : 05 Pages
Price : Rs. 100
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Key words:
Collaboration, Partnership,
Radhakrishna Foodland, McDonald’s, AFL Logistics Ltd, Distribution Center,
Procurement, Warehousing, Inventory management, Value added services, HACCP,
Color coded tagging, Distribution, Logistics, Supply chain, Cold chain
Note
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
Abstract
The caselet illustrates the importance of strategic
partnership between McDonald’s and Radhakrishna Foodland. It shows how mutual
cooperation and coordination in supply chain operations can benefit the
participants in different ways.
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Issues:
» Importance of changing supply chain strategies when entering
foreign markets
» Nature of supply chain partnership between two organizations
» Operational efficiencies arising out of a successful supply chain
partnership
Introduction
In 2005, nine years after it entered India, McDonald’s India (McDonald’s) opened
its 50th outlet at Faridabad. In the pre-liberalization era, it was difficult,
if not impossible, for foreign fast food chain to set up operations in India.
But post-liberalization, McDonald’s was able to expand its chain of retail
outlets in the country because of its careful planning of its supply chain
operations in India.
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McDonald’s Corporation, one of the leading global food service retailers with
more than 30,000 restaurants in 119 countries had to spend a lot of time
planning its operations prior to its entry into the Indian market in October
1996...
Questions for Discussion:
1. What form of partnership exists between the McDonald’s and Foodland? What in
your view was the key behind the development of such an effective partnership?
2. Describe the benefits Foodland gained as a result of its partnership with Mc
Donald’s. How did Mc Donald’s improve its operational efficiencies as a result
of this partnership?