The Firestone Tire Controversy
The case is structured to achieve the following teaching objectives:
- Was it ethical on the part of Ford and Firestone to cover the problems in the Firestone tires?
- What was the quality of information provided to the public by both the companies?
- The role of NHTSA in the entire controversy.
|Firestone's Response to the Crisis|
|The Controversy Deepens|
|The Trial Begins|
|The Future of Firestone and Ford|
Firestone tire company, NHTSA, NUTS,Automobile Industry,Ethics in Business,Jack Trout,injury,death,Ford Ranger ,B-series,Kaizaki,Nasser,South Texas,6.5 mn The Firestone Tire Controversy, US automobile giant, Japanese tire, Tire, manufacturer, Bridgestone, 2001, 174 people, accidents, crashes, Ford Explorer Sport Utility Vehicle, Firestone tires, 13 mn