IKEA: Managing Global Expansion
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The case explains how a new business model can change the rules of the game even in a traditional industry.
Case study of IKEA, Furniture retailer, Low cost leadership, Furniture at IKEA, Cookware at IKEA, Kitchen utensils at IKEA, Textiles at IKEA, Case study of leadership, Management, Furniture hall, Ingvar Kamprad, Furniture information, Fragmented industry
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