Caselet Code : CLCB048
Publication date : 2005
Subject : Consumer Behavior
Industry : -
Length :
 5 Pages
Price :  Rs. 100 (Detailed Pricing Info)

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Abstract

Canada-based Adbusters Media Foundation (Adbusters) founded by Kalle Lasn (Lasn) had the objective of redirecting the existing media culture of commercialization, to one which fosters awareness about one's ecology and surroundings, and thereby encourages customers to stop excessive consumption. The caselet examines the methods Adbusters used for this purpose like culture jamming and anti-ads known as un-commercials in television or subvertisements in the print media.

Issues:

» The negative effects of over-consumption
» Adbusters Media Foundation as a consumer action group
» The impact created by advertisements
Key words:

Adbusters, Adbusters Media Foundation, Media Carta, Blackspot shoes, Nike, Buy Nothing Day, Sweatshops, Un-commercials, Culture jamming, Anti-capitalism, Blackspot Anti-corporation Project, The PowerShift and Subvertisements.

Questions for Discussion:

1. Discuss your views on Adbusters Media Foundation as a consumer action group.

2. Advertisements have often been criticized for their adverse influence on the purchasing behavior of consumers. Discuss the major activities initiated by Adbusters to create awareness about the negative influence of advertisements on the purchase behavior of consumers.