Channel Conflict at Apple
ICMR HOME | Case Studies Collection
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
• Hybrid channel system, channel functions, and channel integration.
Apple, Macintosh (Mac), iPod, Lisa, iTunes Music Store (iTMS), Personal Computer (PC), Graphical User Interface (GUI), Steve Jobs, Steve Wozniak, IBM, 1984, Reseller, Online Store, Retail Store, Class Action Lawsuit , PARC, Xerox, Silicon Valley.
Case Studies Links:-
Short Case Studies,
Simplified Case Studies.
Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.
Business Reports Link:- Business Reports.
Books:- Text Books, Work Books, Case Study Volumes.
|Business Environment||Business Ethics||Business Reports||Business Strategy|
|Corporate Governance||Economics||Enterprise Risk Management||Finance|
|HRM||Innovation||Insurance||IT and Systems|
|Leadership and Entrepreneurship||Marketing||Miscellaneous||Operations|
|Project Management||Short Case Studies||Cases in other Languages||Free Case Studies|