Caselet Code : CLSDM004
Publication date : 2005
Subject : Sales and Distribution Management
Industry : Retailing
Length :
 3 Pages
Price :  Rs. 100 (Detailed Pricing Info)

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Abstract

This caselet talks about Akbarallys, an early retail player, and its falling revenues in the face of emerging competition. It explains the reasons behind this dismal performance. It discusses the various tactics deployed by the retail chain to improve its bottom line. It also mentions the internal measures taken by Akbarallys to motivate employees.

Issues:

» Need to recognize market changes in retailing
» Importance of reinventing for growth
 
Key words:

Akbarallys, Wockhardt, Shopper Stop, Pantaloons, Specialty Stores, Retail Chain, Profit Margin, Store, Employees, Malls. Powers, Promotional Strategies.

Questions for Discussion:

1. Akbarallys, one of the oldest retail chains in India, started underperforming in the face of competition from upcoming malls in the retail industry. What were the flaws in the operations of Akbarallys, which resulted in losses and poor sales turnover?

2. Akbarallys started a turnaround strategy in its business to bring it on a par with other retail companies. Elucidate the measures it took in this context. What are the other measures that Akbarallys can take to keep up with current market sentiment?