Caselet Code : CLSDM020
Publication date : 2005
Subject : Sales and Distribution Management
Industry : Retailing
Length :
 4 Pages
Price :  Rs. 100 (Detailed Pricing Info)

To download this short case study (No. CLSDM020) click on the link below, and select from the list:

» Sales and Distribution Management Caselets

» Marketing Case Studies **

» Case Studies Collection

 
Current Exchange Rates
INR 100.00 = USD ($),
                 = GBP (£),
                 = EURO (€)
Currency data courtesy coinmill.com
INR is INDIAN RUPEES (Rs.)
 
 
Abstract

Kishore Biyani created a chain of consumer retail stores from scratch. The caselet discusses Biyani's foray into the retail segment and talks about his initial ventures and their gradual growth. It also outlines Biyani's leadership qualities and risk taking attitude.

Issues:

» Role of a successful leader
» Innovation in retailing models

 
Key words:

Pantaloons, Shoppers' Stop, John Miller, Food Bazaar, Central, Retailing, Pan-Indian, Bennett Coleman & Co.

Questions for Discussion:

1. The tremendous success of the 'Pantaloons', 'Big Bazaar' and 'Food Bazaar' retailing formats, easily made PRIL the number one retailer in India by early 2004, in terms of turnover and retail area occupied by its outlets. Explain how Biyani is further planning to consolidate his businesses.

2. "Our striving toward looking at the Indian market differently and strategizing with the evolving customer helped us perform better." What other qualities of Kishore Biyani do you think were instrumental in making him the top retailer of India?