Caselet Code : CLSDM023
Publication date : 2005
Subject : Sales and Distribution Management
Industry : Logistics
Length :
 4 Pages
Price :  Rs. 100 (Detailed Pricing Info)

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Abstract

The caselet briefly introduces the concept of reverse logistics and various occasions where reverse logistics can be used. It explains how reverse logistics is carried out at Estèe Lauder, a US-based cosmetics company and the benefits that accrued to the company. It also talks about recycling of cartridges and computer hardware components at Hewlett Packard.

Issues:

» Need for companies to build reverse logistics
» Process of reverse logistics in different industries

 
Key words:

Reverse logistics, Estee Lauder, Warehouse, Software, Resellers, Hewlett Packard (HP), Planet Partners Program, Cartridges, Dumping, Recycling centers.

Questions for Discussion:

1. More and more companies are inclined to develop a reverse logistics system. What are the factors that encourage manufacturers to develop a reverse logistics system? Explain how the manufacturer benefits from a reverse logistics system.

2. Reverse logistics refers to the flow of products from the customer or dealer back to the manufacturer. Compare and contrast the reverse logistics processes of Lauder and HP.