Caselet Code : CLSDM028
Publication date : 2005
Subject : Sales and Distribution Management
Industry : e-Commerce
Length :
 4 Pages
Price :  Rs. 100 (Detailed Pricing Info)

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Abstract

The caselet provides an overview of the Indian education market. It elaborates on the strategies of foreign educational institutions to increase their presence in the educational market in India. The caselet also examines how foreign educational institutions are using various distribution channels to market their services to Indian students.

Issues:

» Distribution channels for educational institutions
» Role of marketing channels during the flow of product (or service) from manufacturer (or service provider) to end-consumer

Key words:

Global Education Market, Foreign Educational Institutions, Indian Students, Foreign Universities, Foreign Degrees, Higher Education, Middle Class Families, Middlesex University, Information Centers, USEFI, US University Fairs, British Council Offices, British Libraries, Education UK, Indian School of Business (ISB), London School of Economics, Carnegie Mellon University, Franchising Agreements, Wigan & Leigh College, Western International University.

Questions for Discussion:

1. Foreign educational institutions consider India a lucrative market for their services. Discuss the distribution strategy that foreign educational institutions have adopted in India to expand their services and attract Indian students.

2. Foreign educational institutions have used various distribution channels to reach their target customers -- Indian students. Discuss the role of various marketing channels with reference to foreign educational institutions.