Caselet Code : CLSM022
Publication date : 2005
Subject : Services Marketing
Industry : Internet services
Length :
 04 Pages
Price :  Rs. 100 (Detailed Pricing Info)

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Abstract

The caselet provides an overview of Satyam Infoway's Internet service offerings. It also discusses the pricing policies adopted by the company for these services. Finally, the caselet outlines the competitive situation in the internet access market.
 


Issues:

» Pricing and its importance in service marketing mix

»  Factors to be considered while fixing the pricing policies in services

» Internet access market in India


Key words:

Satyam Info Way, Satyam, Chennai, End-to-End Internet Solutions, Cyber Cafe, Consumer Segment, Dialup Internet Service, Broadband Internet Service, iWay, Dataone, ADSL technology, BSNL, Reliance, Netwy, Tata Indicom, Pricing, Dishnet DSL, Regional ISP's, Cable Operators.


 

Questions for Discussion:

1. Pricing policy not only influences the company's sales and revenues but also reflects the image of the service provider. Critically analyze the Sify's pricing policy in this context.

2. What are various issues that Sify has to consider while setting the pricing policies for its services?