Caselet Code : CLSM029
Publication date : 2005
Subject : Services Marketing
Industry : Travel, tourism and hospitality
Length :
 04 Pages
Price :  Rs. 100 (Detailed Pricing Info)

To download this short case study (No. CLSM029) click on the link below, and select from the list:

» Services Marketing Caselets

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Abstract

This caselet discusses how Cox and Kings managed to create a niche in the travel industry by introducing new products for different customer segments. The other initiatives undertaken by Cox and Kings to make their services more efficient also form a part of this caselet. Finally, this caselet describes the value added services offered by the travel company to give comfort and convenience to the customer.


Issues:

» Need for product innovation in tour and travel services

»  Importance of improving operational efficiency

Key words:

Cox And Kings, Udaan, Spiritual Sojourn, Tour Operators, Tour Packages, Traveler, School Children, Holiday Packages.

Questions for Discussion:

1. Cox and Kings (CKS) identified revenue sources by introducing new travel packages. Elaborate on this statement by discussing the niche targeting that CKS adopted for various segments in India.

2. To woo the convenience and comfort savvy customer, Cox and Kings introduced many value added services in its offerings. How have these served to help the Indian traveler in easing his/her travel plans and actual trip?