Caselet Code : CLSM035
Publication date : 2005
Subject : Services Marketing
Industry : Internet services
Length :
 04 Pages
Price :  Rs. 100 (Detailed Pricing Info)

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Abstract

This caselet discusses the strategies of Monster Inc. in India. It focuses on Monster's tactics to gain more market share in light of prevailing competition. It also discusses the unique product offerings of its website that are aimed at providing convenience and value addition to both employers and the job seekers.


Issues:

» Importance of SWOT analysis in global operations

»  Impact of alternative strategies for growth in e-recruitment business

»  Product innovation in online services

Key words:

Monster, Website, Job Seeker, Resume, Job Portal, Recruiter, E-Recruitment.

Questions for Discussion:

1. From 50,000 visits to the site in March 2001 to 4.49 million visitors in January 2004 has been a journey, which was well thought out and planned. Comment on this statement with reference to MonsterIndia's strategy into the Indian market.

2. Strategy was not the only reason for MonsterIndia's success in India. Discuss with respect to various product offerings given by the company?