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Introduction To Business Strategy Detailed Table of Contents

Chapter Title No. of Pages

                                          Part - I          Overview of Strategic Management

Introduction to Strategic Management Chapter 1 Details/Summary 15
Strategic Management Process Chapter 2 Details/Summary 9

                                          Part - II          Formulating the Strategy

Company Mission Chapter 3 Details/Summary 15
Analyzing the External Environment Chapter 4 Details/Summary 21
Evaluating the Multinational Environment Chapter 5 Details/Summary 14
Internal Analysis of the Company Chapter 6 Details/Summary 16
Company Culture and Values: Meaning of Culture Chapter 7 Details/Summary 20
Formulating Long Term Objectives and Strategy Chapter 8 Details/Summary 17
Strategic Analysis and Choice Chapter 9 Details/Summary 14

                                          Part - III          Strategy Implementation

Operationalizing the Strategy Chapter 10 Details/Summary 12
Strategy and Structure Chapter 11 Details/Summary 8
Resources Management and Control Chapter 12 Details/Summary 16

                                          Part - IV          Principles of Competitive Advantage

The Value Chain and Competitive Scope : Identifying value activities Chapter 13 Details/Summary 10
The Value Chain and Generic Strategies: Value Chain and Cost Analysis Chapter 14 Details/Summary 30

                                          Part - V          Mergers, Acquisitions and Takeovers

Mergers : History of Merger Movement - Corporate Restructuring Chapter 15 Details/Summary 13
Acquisitions and Divestitures: Motives for Divestitures Chapter 16 Details/Summary 15
Joint Ventures and Leveraged Buy-Outs Chapter 17 Details/Summary 8

                                          Part - VI          Additional Topics

Managing Change Chapter 18 Details/Summary 15
The Strategist: The Role of the Strategist Chapter 19 Details/Summary 12
Challenges for the 21st Century Chapter 20 Details/Summary 9


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