Business Strategy


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Textbook:
Pages : 323; Paperback;
210 X 275 mm approx.


Workbook:
Pages : 321; Paperback;
210 X 275 mm approx

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Textbook Price: Rs. 750 ;
Workbook Price: Rs. 700;
Available only in INDIA

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Business Strategy Textbook | Workbook

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<< Chapter 7

Strategic Analysis and Choice : Chapter 8

SUMMARY: For evaluating strategic alternatives, the criteria for suitability, feasibility, and acceptability should be considered. For multi-industry firms, strategic analysis begins at the corporate level. Corporate strategy is concerned with the generation and allocation of corporate resources. The portfolio analysis method is a technique of strategy examination at the corporate level. The BCG matrix and the GE nine cell planning grid are examples of how portfolio analysis can be done at the corporate level.

Strategic analysis and choice do not end with corporate level strategy. The business unit level strategies must be examined in order to identify and evaluate the strategy options of each business unit. SWOT analysis and the strategy selection matrix are often used for making strategic choices at the business unit level.

The behavioral considerations that influence strategic choice include: the impact of past strategy, managerial attitude toward risk, competitive reaction, degree of firm's external dependence, values and preferences of owners and/or managers, and internal politics. The contingency approach to strategic choice incorporates the flexibility to alter a chosen strategy if underlying assumptions change.


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