Consumer Behavior
Detailed Table of Contents

Chapter Title			No. of Pages
Consumer Research	Chapter 1	Details/Summary	19
Segmenting Consumers	Chapter 2	Details/Summary	19
Motivation	Chapter 3	Details/Summary	24
Personality	Chapter 4	Details/Summary	19
Perception and Information Processing	Chapter 5	Details/Summary	14
Learning	Chapter 6	Details/Summary	13
Attitudes and Consumer Behavior	Chapter 7	Details/Summary	22
Reference Groups and Opinion Leadership	Chapter 8	Details/Summary	24
Family Influences	Chapter 9	Details/Summary	16
Social Class and Consumer Behavior	Chapter 10	Details/Summary	13
Cultural Influences	Chapter 11	Details/Summary	19
Diffusion of Innovation	Chapter 12	Details/Summary	21
Consumer Decision-making	Chapter 13	Details/Summary	19
Consumer in Marketplace	Chapter 14	Details/Summary	16
Post-purchase Behavior	Chapter 15	Details/Summary	18
Organizations as Consumers	Chapter 16	Details/Summary	14
Marketing Communication and Persuasion	Chapter 17	Details/Summary	16
Market Regulation	Chapter 18	Details/Summary	17

Consumer BehaviorDetailed Table of Contents