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Consumer Behavior - Suggested Case Studies

Related Links
• Case Studies in Consumer Behavior
• Short Case Studies in Consumer Behavior
• Case Studies in Marketing Research & Product Management
• Short Case Studies in Marketing Communications		 • Case Studies in Industrial Marketing
• Case Studies in Marketing
• Short Case Studies in Marketing Management
• Case Studies in Marketing - Volume II
• Case Studies in Marketing - Volume III

Chapters Chapter Name Suggested Case Studies
Introduction to Consumer Behavior
• Chapter 01
• Chapter 02		 : Consumer Research
: Segmenting Consumers 		• Marketing Research at P & G
• The Launch of New Coke
• Fast Food Fables
• Guatemala - Evolving ‘The Soul of the Earth’
• The Price War in Gujarat Newspaper Industry
• UPS : Researching to Re-brand
• Horlicks - Effective Repositioning Through Focused Advertising
• Allen Solly - Entering the Indian Women’s Western Wear Market
• BBC World in India
• CASAS BAHIA : Marketing to the Poor
• Tesco - The Customer Relationship Management Champion
• Coca Cola India’s Thirst for the Rural Market
• Pepsodent - Charting Growth in Indian Oral Care Market through Segmentation
• MTV : Connecting with the Customer
• ITC’s Foray into Convenience Food Market
• Online Matrimony Services in India
• Maruti - Valuing the Indian Used Car Market
Consumer as an Individual
• Chapter 03
• Chapter 04
• Chapter 05
• Chapter 06
• Chapter 07		 : Motivation
: Personality
: Perception and Information Processing
: Learning
: Attitudes and Consumer Behavior 		• Promoting Television Serials - ‘Jassi Jaissi Koi Nahin’
• Madonna - Two Decades of Successful Personality Marketing
• The Siyaram Celebrity Endorsement Experience
• Elvis Presley - Still Rocking
• Customer Service at Singapore Airlines
• Amul’s Topical Advertising - Unleashing the Power of Hoardings
• Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance
• Nutraceutical Product Market in India
• HSBC - Local Bank to the World
• Kellogg’s Indian Experience
• Archies - The Way Indians Greet
• Lego Toys - The Story of Playful Learning
Consumer in Social Context
• Chapter 08
• Chapter 09
• Chapter 10
• Chapter 11		 : Reference Groups and Opinion Leadership
: Family Influences
: Social Class and Consumer Behavior
: Cultural Influences 		• Buzz Marketing - A Marketing Communications Tool
• Harley Davidson: Evolution of Marketing Strategy
• VIP Industries - Positioning Itself as a Lifestyle Brand
• IKEA’s Globalization Strategies and its Foray in China
• Wal-Mart’s Strategies in China 
• Market Expansion Strategies Of Maruti Udyog 
• Reebok’s Changing Gameplan 
• Krispy Kreme Doughnuts - America’s Hottest Brand 
• Detroit - Getting Ready for an Image Makeover  
• Shoppers’ Stop Consumer Loyalty Program 
• The Teleshopping Business in India 
• Tupperware - Influencing Opinions through Word-of-Mouth 
• Shopping Malls - A New Shopping Experience 
• Adbusters Media Foundation -The Global Network of Social Activists 
• Kohl’s Tie-Up with Estée Lauder - Influencing Customer Perceptions 
• Pet Services in India - From Bow-Bow to Wow-Wow 
• Shared Values - A Campaign Gone Hollow? 
• Haldiram’s - The No:1 Choice of Consumers 
• Fairtrade - Influencing Purchase Decisions 
• Dove - Campaigning for Real Beauty
Consumer as Decision Maker
• Chapter 12
• Chapter 13
• Chapter 14
• Chapter 15
• Chapter 16		 : Diffusion of Innovation
: Consumer Decision-making
: Consumer in Marketplace
: Post-purchase Behavior
: Organizations as Consumers 		• New Product Development at the Schwan Food Company - Innovations Through Communication
• Pantaloon Retail (India) Limited - The Indian Retailing Giant
• Changing Trends in Retailing and FMCG Industry in India
• Cartoon Network - The Indian Experience
• TARGET Stores’ Differentiation Strategies
• Loyalty Card Programs In Indian Retailing
• Failure of New Coke
• FedEx - The E-procurement Journey
• Case Studies in Industrial Marketing
Consumer and Marketer
• Chapter 17
• Chapter 18		 : Marketing Communication and Persuasion
: Market Regulation 		• Marketing and Communication Strategy of Titan
• Promotional Strategies of Cellular Service Providers in India
• Buzz Marketing - A Marketing Communications Tool
• Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
• Social Marketing - Lessons from CRY in India
• The Story of Benetton’s Advertisement Campaigns
• Childhood Obesity - Should Junk Food be Regulated?
• Short Case Studies in Marketing Communications
• Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust
• ‘Goli ke Hamjoli’ (Friends of the Pill) - An Integrated Social Marketing Campaign

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