Pages : 512; Paperback;
210 X 275 mm approx.
Textbook Price: Rs. 900;
Available only in INDIA
The application of technology to the activities in the life cycle of an order – from customer inquiry to order fulfillment - is called selling chain management. The e-business applications that automate these activities are called selling chain management applications.
The selling chain application infrastructure includes electronic catalogue, market encyclopedias, integrated selling systems, channel management, configuration, dynamic pricing, order management, content management, personalized internet selling, sales opportunity management, and incentive management solutions. Companies like Dell, Siebel, and Cisco have successfully adopted selling chain applications to improve the purchasing experience of their customers.
Integrated Approach to Sales Management
Business Drivers for Selling Chain Management
Technology Drivers for Selling Chain Management
Order Acquisition Process
Selling Chain Infrastructure