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Global Business Environment

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Chapter 10 : Social and Cultural Environment in Developed Countries

Social and cultural environment in the United States

Demographic trends and their impact on business in the USA

Social and cultural environment in Japan

Social class in Japan
Demographic issues
Other cultural elements and their influence on business
Hofstede’s Analysis for Japan

Social and cultural environment in Germany

Society and social class, Hofstede’s analysis
Culture and communication in German business

Social and cultural environment in France

Hofstede’s analysis
Culture and communication in France

Social and cultural environment in the UK

Cultural etiquette and communication

Social and cultural environment in Canada

Cultural etiquette and communication

Social and cultural environment in Italy

Characteristics of Italian culture

Social and cultural environment in Australia

Characteristics of Australian culture

Chapter Summary

The USA is one of the highly developed countries in the world. Its society and culture have played an important role in this development. Some of the salient features of the social and cultural environment in the USA are its rich ethnic diversity which is a result of continuous immigration, its aging population, its workforce diversity, its high life expectancy and low infant mortality rates.

Japanese society and culture have evolved from the days of the feudal lords. However, some traces of feudal society can still be seen in Japanese business practices. Japan has the lowest birth rate in the world. But this may lead to problems in the future as there could be labor shortages. The German society shows all the traits of a highly industrialized country.

It has low marriage rates, delayed marriage and child-bearing, low fertility rates, small household size, high divorce rates, and extended life expectancy. Germans are known for their punctuality. France also has a rich ethnic background. It is home to people from different ethnic backgrounds such as Celtic, Latin, Teutonic, Slavic, North African, Indochinese and Basque minorities.

The UK is also the home to different ethnic groups such as the English, Scottish, Irish, Welsh, Indian, Pakistani, Bangladeshi, other Asians and those from the Caribbean’s. Canada ranks high in life expectancy and literacy rates. It recognizes both English and French as official languages. The ethnic composition of Italy includes Germans, French, Slovenes, Albanians, Greeks and Italian. Italy has a high literacy rate of 97% and 98% of the population is Roman Catholic.

Australia has a significant percentage of Asian population which was 7% in 2003. In the Australian culture, one can see traces of English culture, the culture of the indigenous people, and that of the various immigrant communities.

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