Industrial Marketing
Detailed Table of Contents

Chapter Title			No. of Pages
Part - I Introduction to Industrial Marketing
Introduction To Industrial Marketing	Chapter 1	Details/Summary	14
Products, Services and Customers	Chapter 2	Details/Summary	15
Part - II Understanding Industrial Markets
Demand Issues	Chapter 3	Details/Summary	11
Organizational Buying and Buyer Behavior	Chapter 4	Details/Summary	26
Buyer-Seller Relationships	Chapter 5	Details/Summary	18
Part - III Industrial Marketing - Analysis and Planning
Assessing Market Opportunities	Chapter 6	Details/Summary	19
Strategic Planning	Chapter 7	Details/Summary	18
Market Segmentation, Targeting and Positioning	Chapter 8	Details/Summary	15
Part - IV Industrial Marketing Mix Elements
Product Strategy and New Product Development	Chapter 9	Details/Summary	26
Service Design and Delivery	Chapter 10	Details/Summary	27
Pricing Decisions	Chapter 11	Details/Summary	24
Channel Structure and Dynamics	Chapter 12	Details/Summary	25
Logistics Management	Chapter 13	Details/Summary	20
Planning the Promotion Mix	Chapter 14	Details/Summary	18
Advertising, Sales Promotion and Public Relations	Chapter 15	Details/Summary	25
Personal Selling and Direct Marketing	Chapter 16	Details/Summary	19
Part - V Industrial Marketing - Evaluation and Control
Performance Measurement and Control	Chapter 17	Details/Summary	15
Part - IV Emerging Trends in Industrial Marketing
Business Networks and Technology	Chapter 18	Details/Summary	14
Ethics in Industrial Marketing	Chapter 19	Details/Summary	17
International Industrial Marketing	Chapter 20	Details/Summary	21

Industrial MarketingDetailed Table of Contents