International Business and International Marketing
Detailed Table of Contents

Chapter Title			No. of Pages
An Overview of the World Economy	Chapter 1	Details/Summary	13
International Finance & Economics	Chapter 2	Details/Summary	21
International Trade	Chapter 3	Details/Summary	14
Funding Institutions	Chapter 4	Details/Summary	18
Competitive Strategy in International Business	Chapter 5	Details/Summary	16
Entry Strategies in International Markets	Chapter 6	Details/Summary	18
Marketing Information Systems and Research	Chapter 7	Details/Summary	21
Segmentation, Targeting, and Positioning	Chapter 8	Details/Summary	12
Planning Process	Chapter 9	Details/Summary	15
Product Decisions	Chapter 10	Details/Summary	20
International Branding	Chapter 11	Details/Summary	15
Pricing in International Markets	Chapter 12	Details/Summary	12
Marketing Channel and Place Decisions	Chapter 13	Details/Summary	14
Promotional Decisions	Chapter 14	Details/Summary	14
International Marketing of Services	Chapter 15	Details/Summary	26
Leading, Organizing and Controlling	Chapter 16	Details/Summary	17
Marketing in the Internet Environment	Chapter 17	Details/Summary	19
Ethics and Social Responsibility	Chapter 18	Details/Summary	14