a) Global brand manager
b) Business management team
c) Brand champion
d) Global brand team

2. Which of the following is a small text file that is placed on the hard drive by a web page server and is essentially an identification card that can be read by the server that created it and used to inform the server when a user returns to that web page?
a) Barnacles
b) Cookies
c) Windows
d) Butterflies

3. Which of the following led to reduction in economic activity and zero economic growth in Brazil in 2003?
a) High interest rates
b) Population explosion
c) Trade deficit
d) Natural calamities

4. In which of the following stages of product life cycle are promotional expenses at their highest?
a) Introduction
b) Growth
c) Maturity
d) Saturation

5. Which of the following is used by countries with a more protracted balance-of-payments problem with roots in the structure of the economy?
a) Extended Fund Facility (EFF)
b) Compensatory Financing Facility (CFF)
c) Stand-By Arrangement (SBA)
d) Supplemental Reserve Facility

6. Which of the following can be explained as the distortion of decision-making in matters of economic significance?
a) Petty corruption
b) Head corruption
c) Base corruption
d) Grand corruption

7. Which of the following decisions is usually taken by the top management as they imply the overall allocation of the company’s resources?
a) Tactical
b) Operational
c) Strategic
d) Sales budgeting

8. Which of the following psychographic segments are “rooted to the past” and do not ever want to change?
a) Strivers
b) Adapters
c) Traditional
d) Achievers

9. Which of the following refers to brands that are so strong that a customer will not even consider using an alternative brand?

a) Strong brands
b) Powerful brands
c) Power brands
d) Influential brands

10. Which of the following structures gives an impression of two different organizational structures in an organization, based on different variables, superimposed on each other?
a) Geographical structures
b) Matrix structures
c) Regional division structures
d) Product division structures

11. Which of the following usually provides information relating to environmental trends, demand patterns, competition, and the distribution network?
a) External data
b) Internal data
c) Primary data
d) Secondary data

12. Which of the following is the primary role of labeling?
a) Attracting customers’ attention
b)Making the product more convenient to carry
c) Providing information about the product
d) Differentiating the product from competitors’ products

13. ______________ help both buyers and sellers protect themselves against price and supply fluctuations?
a) Manufacturers
b) Distributors
c) Producers
d) Both b and c

14. Which of the following countries was the most populous country in Europe in 2004?
a) Germany
b) United Kingdom
c) France
d) Denmark

15. Which of the following is used by senior and middle level managers to compare their stocks movement with that of their competitors?
a) Soft data
b) External data
c) Hard data
d) Internal data

16. ___________type of sales personnel sell to new customers and sell new products to existing customers.
a) Order takers
b) Order getters
c) Brokers
d) Agents

17. For which of the following products does the buyer spend time and effort in planning and making purchase decisions?
a) Specialty products
b) Shopping products
c) Convenience products
d) Unsought products

18. Which of the following is a non-derivative instrument?
a) Options
b) Futures contracts
c) Forward contracts
d) Soft peg

19. Who among the following proposed the Imitation-Gap theory?
a) Bertil Ohlin
b) Posner
c) David Ricardo
d) Raymond Vernon

20. Who among the following developed the ‘Five Forces Model’ for structural analysis of industry attractiveness to help managers analyze the business environment?

a) Michael J. Gelb
b) C. K. Prahalad
c) Richard B. Robinson
d) Michael E. Porter

21. Which of the following is readily available and cost effective?
a) Secondary data
b) External data
c) Primary data
d) Internal data

22. Which of the following entry modes into international market is more susceptible to environmental uncertainties and involves high risk?
a) High control
b) Shared ownership
c) Low control
d) Licensing

23. Management and measurement of _____________ requires a long-term strategic plan.
a) Transaction exposure
b) Translation exposure
c) Economic exposure
d) Currency diversification

24. Which of the following is a paid form of non-personal communication about an organization or its product transmitted to a target audience through a mass/ broadcast medium?
a) Personal selling
b) Sales promotion
c) Public relations
d) Advertising

25. Which of the following can be defined as the value determination process for a product or a service?
a) Pricing
b) Valuation
c) Rating
d) Costing