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Management of Multinational Corporations ( MNCS ) - Detailed Table of Contents

Chapter Title No. of Pages

                    Part - I         Introduction to MNCs

A Conceptual Background Chapter 1 Details/Summary 12

                    Part - II         International Business Environment

The Economic and Regulatory Environment Chapter 2 Details/Summary 12
Socio, Political and Cultural Environment Chapter 3 Details/Summary 12

                    Part - III         Strategy, Structure and System in MNCs

Strategy and MNCs Chapter 4 Details/Summary 11
Modes of Entry and Strategic Alliances Chapter 5 Details/Summary 14
Organizational Structure of MNCs Chapter 6 Details/Summary 10
Control and Coordination in MNCs Chapter 7 Details/Summary 9

                    Part - IV         Managing Business Function in MNCs

Marketing Management in MNCs Chapter 8 Details/Summary 14
Operations Management in MNCs Chapter 9 Details/Summary 12
Human Resource Management in MNCs Chapter 10 Details/Summary 15
Financial Management in MNCs Chapter 11 Details/Summary 21

                    Part - V         Ethics and Social Responsibility in MNCs

Doing Business Ethically Chapter 12 Details/Summary 15

                    Part - IV         Emerging Issues for MNCs

Challenges of Globalization Chapter 13 Details/Summary 13
Towards Transnational Companies Chapter 14 Details/Summary 15
Enterprise Risk Management in MNCs Chapter 15 Details/Summary 22

                    Part - VII         Indian MNCs

Strategic Issues for Indian MNCs Chapter 16 Details/Summary 15



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