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Marketing Communications - Suggested Case Studies

Related Links
• Short Case Studies in Marketing Communications
• Case Studies in Consumer Behavior
• Short Case Studies in Consumer Behavior

Chapters Chapter Name Suggested Case Studies
Introduction to Marketing Communications
• Chapter 01
• Chapter 02
• Chapter 03
• Chapter 04
• Chapter 05		 : Marketing Communications-An Overview
: Consumer Buying Behavior
: Modeling for Marketing Communication
: Marketing Communication Planning Process
: Marketing Communications Research		 • Marketing and Communication Strategy of Titan
• VIP Industries - Positioning Itself as a Lifestyle Brand
• Horlicks - Effective Repositioning Through Focused Advertising
• ‘The Onida Devil’ Returns
Marketing Communications Mix
• Chapter 06
• Chapter 07
• Chapter 08
• Chapter 09
• Chapter 10
• Chapter 11
• Chapter 12
• Chapter 13
• Chapter 14
• Chapter 15		 : Advertising Objectives and Planning
: Creative Strategy
: Media Planning
: Other Issues in Advertising
: Mass Media Promotions
: Outdoor Advertising
: Sales Promotion Strategy
: Personal Selling
: Public Relations
: Direct Marketing 		• Changing Media Environment in India - Implications for Advertisers and Media Planners
• Life Insurance Marketing in India: Changing Advertisement and Promotion Norms
• Promotional Strategies of Cellular Service Providers in India
• Absolut Vodka: Creating Advertising History
• ColorPlus - Redefining the Rules of Promoting Apparel
• Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
• The Siyaram Celebrity Endorsement Experience
• Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.
• Google and the ‘Click Fraud’ Menace
• Orbitz’s Effective Online Advertising
• SMS Advertising
• Buzz Marketing - A Marketing Communications Tool
• Marketing ‘The Da Vinci Code’
Advanced Topics in Marketing Communications
• Chapter 16
• Chapter 17
• Chapter 18		 : Integrated Marketing Communications
: Marketing Communications Budgeting
: Measuring Promotional Performance		 • The Marlboro Story
• HLL’s Media Strategy for Close-Up
• The ‘Incredible India’ Campaign: Marketing India to the World
• SBI Life Promotes Pension Schemes
• Promoting Television Serials - ‘Jassi Jaissi Koi Nahin’  
• ‘Goli ke Hamjoli’ (Friends of the Pill) - An Integrated Social Marketing Campaign
• Chapter 19 : Global Marketing Communications • IKEA’s Global Marketing Strategy
• Marketing Viagra in India
• Titan Watches - Advertising in Global Markets
• Perfetti Van Melle - Outsourcing Indian Advertisements
• Chapter 20 : Brand Management • Brand Management Strategy of Dabur Vatika
• The Multi-Branding Strategy of Yum! Brands
• Asian Paints - Adding Colors
• Airtel - Positioning (and Repositioning)
• Relaunch of Frooti - The ‘Digen Verma’ Campaign
• Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand
• Chapter 21 : Ethical Issues in Marketing Communications • The Story of Benetton’s Advertisement Campaigns
• Childhood Obesity: Should Junk Food be Regulated?
• Calvin Klein’s Scandalous Advertising: Morality vs. Money
• Crisis Management at Bausch & Lomb - The ‘ReNu MoistureLoc’ Controversy
• Communicating during a Crisis - The Pepsi Syringe Scare

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