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Marketing Management Detailed Table of Contents

Chapter Title No. of Pages

                   Part - I          Business of Marketing Management
Marketing: The Development of a Concept Chapter 1 Details/Summary 16
Delivering Customer Values and Satisfaction Chapter 2 Details/Summary 14
Marketing Environment Chapter 3 Details/Summary 17
Marketing Budgets and Costs Chapter 4 Details/Summary 13

                   Part - II          Analyzing Marketing Opportunities
Understanding Consumer Buying Behavior Chapter 5 Details/Summary 13
Organizational Markets and Organizational Buying Behavior Chapter 6 Details/Summary 17
Marketing Research, MkIS and Demand Forecasting Chapter 7 Details/Summary 17
Market Segmentation and Market Targeting Chapter 8 Details/Summary 19

                  Part - III          Developing Marketing Strategies
Strategic Planning Process in Marketing Chapter 9 Details/Summary 20
Marketing and Competitive Strategies Chapter 10 Details/Summary 20
Product and Product Lines Chapter 11 Details/Summary 18
Product Differentiation and Positioning Chapter 12 Details/Summary 14

                    Part - IV          Making Marketing Decisions
New Product Development Chapter 13 Details/Summary 10
Branding and Packaging Chapter 14 Details/Summary 20
Pricing and Marketing Chapter 15 Details/Summary 17
Channels of Marketing Chapter 16 Details/Summary 22
Logistics and Wholesaling Chapter 17 Details/Summary 16
Retailing Chapter 18 Details/Summary 18

                   Part - V          Management and Delivery of Marketing Programs
Communication Mix in Marketing Chapter 19 Details/Summary 16
Advertising, Sales Promotion and Public Relations Chapter 20 Details/Summary 24
Personal Selling and Sales Force Management Chapter 21 Details/Summary 22
Developing and Managing Marketing Department and Organization Chapter 22 Details/Summary 18
Global Marketing Strategies Chapter 23 Details/Summary 18
Direct and Online Marketing Chapter 24 Details/Summary 16
Marketing of Services Chapter 25 Details/Summary 16

                Part - VI          Marketing and Beyond
Marketing of Organizations, Individuals, Places and Ideas Chapter 26 Details/Summary 6
Marketing Management: Ethical and Social Dimensions Chapter 27 Details/Summary 20


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