Project Management


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Textbook:
Pages : 477; Paperback;
210 X 275 mm approx.


Workbook:
Pages : 321; Paperback;
210 X 275 mm approx,  Sample Applied Theory Questions
Sample Multiple Choice Questions (Online Quiz)

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Textbook Price: Rs. 900;
Workbook Price: Rs. 700;
Available only in INDIA

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Project Management Textbook | Workbook

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<< Chapter 6

Market Analysis : Chapter 7

SUMMARY: Market and demand analysis are carried out by the project manager in the process of evaluating a project idea. There are six steps in the market and demand analysis: situational analysis and objectives specification, collection of data, market survey, market description, demand forecasting and market planning. The market and demand analysis helps the project manager to understand how the firm’s abilities can be synchronized with market requirements. Market analysis studies market needs and consumer preferences for a given project idea and demand analysis aims at calculating the aggregated demand for a particular product or service.


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